finding a problem

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Design, as a visual practice, distinguishes itself from visual arts in terms of problem-solving. This core value requires the design to be peculiar to the project and thereby content-oriented. Due to several universal consents to visualization, contemporary design has increasingly become a monopolized structure. It vanishes the main aim of design, questioning. To seek an effective solution without an appropriate problem definition is vain. Yet, emulating an existing solution is not a proper problem itself. The trendy replicas in a mainstream style cause misidentification rather than belongingness. Instead of aiming to create customized solutions, designers tend to follow proven paths.

The authorities may change in time but the tendency to the confirmed ways is a repetitive issue in design. The corporately confirmed outputs and excessive simplification are only reflections of this issue in contemporary design. Although the fundamental motivation of design is to create within the concept, I wonder why the idea is forced to be behind the visuality.

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